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6 Essential Staff Positions Every Fitness Gym Needs


If you want to start a fitness gym business, you should not just have the equipment needed. You should also have qualified people so your company will be fully operational in an effective and efficient way. Let me tell you the positions every fitness gym should have to be successful in the industry.

1. General Manager


You should hire someone who has a strong leadership skill. A manager should have the eye to run the business smoothly every day. The manager should have a firm disposition for customer service without sacrificing business policies.

2. Sales Manager


The Sales Manager is responsible for bringing more clients for the gym. He or she should have a great attitude towards reaching the goals and even exceeding the target revenue of the business.

3. Marketing Manager


The Marketing Manager is in charge of creating and planning different promotions that can help the business attract more clients for more profit. The qualified person for the job should be creative and have a good imagination on what will be the effective way to start a revenue campaign.

4. Receptionist


The receptionist will be the first person who will talk to your customers. You should hire someone who has a friendly attitude and a good outlook towards life. You should remember that the treatment you show to your clients reflects the reputation of your business.

5. Personal Trainers


You should have qualified coaches who can assist the needs of your customers. You need people who are knowledgeable and certified to do the job. If you have certified trainers, then more clients will trust the services you can provide.

6. Maintenance Technician


Any equipment failure can result in a bad experience for your customers. You need to make sure that you have someone around who can quickly fix the equipment issues. Aside from that, your gym equipment needs to be maintained so it will always be in a good working condition.

Don’t forget the six great staffs for your gym and I’m sure your business is bound to success. Check the qualifications and background of each applicant so that you can get the best people for the job.

5 Reasons Why You Need a Strong Online Presence in 2016


The advanced technology of today’s generation serves as a crucial point of success to different business owners. These days, we don’t just rely on print ads and flyers. Every business needs to establish a strong online presence to get a bigger chance of success. Let me share five important reasons why you need to make sure that your company has a strong online presence this 2016.

1. Communication

If your business is visible online, then you can quickly relay the information about your business, the services you can offer, or any promotional things that are going on in your business.

2. Customer Service

If you have an excellent online visibility, then you can set up a 24 hours customer service for your clients. If customers know that they can easily talk to someone in case there will be any problem, then that makes your company more credible in their perspective.


3. Be the leader

Your business’s online visibility can let your potential customers know that you are not there just for the sake of the business, but you want to help for their total wellness. Good contents on your online page can lead to more shares that can reach a lot of customer prospects. The more shares mean you will be on top of the search engine.

4. Build a community

You can build a community where there are a lot of people who share the same interest as what your business can offer. There is no better place to secure your pitch to get more sales if you have a huge community where people share the same likes. Your services will sell like pancakes for sure.

5. Awareness

You can quickly let the people know the benefits they can get from your business. People will be aware of your brand, and they will start talking about your company. People will get curious and check out on what you can offer. The more people are aware is higher the probability to gain more profit.

It is crucial to the progress of any business to have a strong online presence. Take the opportunity to give your business more room for growth and success. You should use the technology that we have these days.

4 Simple Strategies to Get New Subscription Most Gyms Ignore


Fitness gyms are one the most underrated businesses that people ignore because of the lack of exposure. There are a lot of things that gym owners take for granted that can result in business closure or bankruptcy. Here are the four simple strategies that are usually ignored by gym entrepreneurs. Check it out and avoid the same mistake that others have.

1. Competition

Conducting a contest in your gym is the best way to get more clients. You can set up a requirement where only members can join and with that you can get new subscribers. You have to make sure that there will be an attractive price that gym enthusiasts can’t resist. You can offer a free subscription for the winner for one whole year. You won’t be losing money because it will be compensated with the new clients you can get.

2. Touch Base

The touch base strategy is best when you are still starting your business trying to get more customers. If anyone walks in trying to inquire what you can offer, you have to make sure that you can make the connection with the possible client. No one knows the business more than you do. Make sure that you can communicate and show sincerity to the potential customer.


3. Promotion

You can create promotions or packages that can attract the customers. Let your customers think that if they go with you, they can be fit while saving a lot of money. You should come up with plans that will create a win-win situation for the business and the client.

4. Proof

The present technology gives you the opportunity to show everyone what’s good in your business. It is important that you can show evidence of the success of your existing clients. You can monitor the development of your customers and just ask permission if their progress can be posted online so it can motivate others.


There are a lot of strategies that we don’t usually give importance but are very effective. Try the strategies above, and it can generate big income from you at a lower cost.